Posted 04 June, 2026
Digital Marketing Specialist
Any - United Kingdom, United Kingdom
Full Time
Digital Marketing Specialist
Position Description
At CGI, we help organisations transform how they engage with clients, candidates, and communities through innovative, data-driven marketing. As a Digital Marketing Specialist, you will play a pivotal role in shaping and optimising the digital channels that power our marketing success across the UK and Australia. Working within our Brand & Digital Centre of Expertise, you will influence campaign strategy, drive measurable outcomes, and help scale best practices across the business. You will have the opportunity to take ownership of channel performance, contribute fresh thinking, and collaborate with colleagues globally to deliver impactful, customer-focused experiences that support CGI's continued growth and industry leadership.
CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named a UK 'Best Employer' by the Financial Times. We offer a competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching) which makes you a CGI Partner not just an employee. We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector, including our Armed Forces, and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and you'll be part of an open, friendly community of experts. We'll train and support you in taking your career wherever you want it to go.
Due to the secure nature of the programme, you will need to hold UK Security Clearance or be eligible to go through this clearance. This is a hybrid position.
Your future duties and responsibilities
In this role, you will lead the strategy, activation, optimisation, and performance of CGI's key digital marketing channels across the UK and Australia. Acting as a trusted subject matter expert, you will partner with Marketing Business Partners and stakeholders to define the most effective routes to market, ensuring campaigns deliver maximum reach, engagement, and business impact. You will play a central role in shaping channel strategy across web, social media, and marketing automation while ensuring alignment with user experience, AI discoverability, SEO best practices, and digital accessibility standards.
Working within a collaborative global environment, you will help develop scalable frameworks, playbooks, and best practices that enable consistent, high-quality campaign execution. You will mentor colleagues, strengthen digital marketing capability across the organisation, and use data-driven insights to continuously improve performance, helping CGI deliver measurable results while fostering innovation and continuous improvement.
Key responsibilities:
Lead & Shape digital channel strategies aligned to campaign objectives and customer journeys
Advise & Influence Marketing Business Partners on the most effective digital routes to market
Optimise & Enhance website content, structure, usability, and user experience
Drive & Evolve social media strategies across organic and paid channels
Design & Deliver automated marketing journeys using HubSpot and other marketing technologies
Develop & Standardise scalable playbooks, frameworks, and campaign activation approaches
Measure & Improve campaign performance through analytics, reporting, and optimisation
Champion & Embed SEO, AI discoverability, and digital accessibility best practices
Collaborate & Align with global marketing teams to scale successful approaches and share expertise
Coach & Develop colleagues, building digital marketing capability across the wider organisation
Required qualifications to be successful in this role
To succeed in this role, you will bring strong digital marketing expertise combined with a strategic mindset and a passion for delivering measurable business outcomes. You will have experience developing and optimising multi-channel campaigns, leveraging marketing automation platforms, and using data and insights to improve performance. Strong stakeholder management skills, commercial awareness, and the ability to influence and guide others will be essential, along with a collaborative approach and a commitment to continuous improvement.
Essential qualifications:
Proven experience in digital marketing, digital channel management, or campaign execution
Strong knowledge of website, social media, email marketing, and marketing automation channels
Experience using marketing automation platforms such as HubSpot
Understanding of customer journey mapping, lead nurturing, and behaviour-based marketing campaigns
Strong knowledge of SEO, content optimisation, AI discoverability, and digital accessibility principles
Experience analysing campaign performance and applying insights to improve outcomes
Ability to develop and implement scalable frameworks, processes, and best practices
Strong stakeholder management and influencing skills
Experience working across multiple projects and priorities in a fast-paced environment
Excellent communication, collaboration, and mentoring capabilities
High attention to detail and commitment to quality
#LI-BR1
Together, as owners, let's turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you'll reach your full potential because...
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That's why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company's strategy and direction.
Your work creates value. You'll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You'll shape your career by joining a company built to grow and last. You'll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
Come join our team-one of the largest IT and business consulting services firms in the world.
Position Description
At CGI, we help organisations transform how they engage with clients, candidates, and communities through innovative, data-driven marketing. As a Digital Marketing Specialist, you will play a pivotal role in shaping and optimising the digital channels that power our marketing success across the UK and Australia. Working within our Brand & Digital Centre of Expertise, you will influence campaign strategy, drive measurable outcomes, and help scale best practices across the business. You will have the opportunity to take ownership of channel performance, contribute fresh thinking, and collaborate with colleagues globally to deliver impactful, customer-focused experiences that support CGI's continued growth and industry leadership.
CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named a UK 'Best Employer' by the Financial Times. We offer a competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching) which makes you a CGI Partner not just an employee. We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector, including our Armed Forces, and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and you'll be part of an open, friendly community of experts. We'll train and support you in taking your career wherever you want it to go.
Due to the secure nature of the programme, you will need to hold UK Security Clearance or be eligible to go through this clearance. This is a hybrid position.
Your future duties and responsibilities
In this role, you will lead the strategy, activation, optimisation, and performance of CGI's key digital marketing channels across the UK and Australia. Acting as a trusted subject matter expert, you will partner with Marketing Business Partners and stakeholders to define the most effective routes to market, ensuring campaigns deliver maximum reach, engagement, and business impact. You will play a central role in shaping channel strategy across web, social media, and marketing automation while ensuring alignment with user experience, AI discoverability, SEO best practices, and digital accessibility standards.
Working within a collaborative global environment, you will help develop scalable frameworks, playbooks, and best practices that enable consistent, high-quality campaign execution. You will mentor colleagues, strengthen digital marketing capability across the organisation, and use data-driven insights to continuously improve performance, helping CGI deliver measurable results while fostering innovation and continuous improvement.
Key responsibilities:
Lead & Shape digital channel strategies aligned to campaign objectives and customer journeys
Advise & Influence Marketing Business Partners on the most effective digital routes to market
Optimise & Enhance website content, structure, usability, and user experience
Drive & Evolve social media strategies across organic and paid channels
Design & Deliver automated marketing journeys using HubSpot and other marketing technologies
Develop & Standardise scalable playbooks, frameworks, and campaign activation approaches
Measure & Improve campaign performance through analytics, reporting, and optimisation
Champion & Embed SEO, AI discoverability, and digital accessibility best practices
Collaborate & Align with global marketing teams to scale successful approaches and share expertise
Coach & Develop colleagues, building digital marketing capability across the wider organisation
Required qualifications to be successful in this role
To succeed in this role, you will bring strong digital marketing expertise combined with a strategic mindset and a passion for delivering measurable business outcomes. You will have experience developing and optimising multi-channel campaigns, leveraging marketing automation platforms, and using data and insights to improve performance. Strong stakeholder management skills, commercial awareness, and the ability to influence and guide others will be essential, along with a collaborative approach and a commitment to continuous improvement.
Essential qualifications:
Proven experience in digital marketing, digital channel management, or campaign execution
Strong knowledge of website, social media, email marketing, and marketing automation channels
Experience using marketing automation platforms such as HubSpot
Understanding of customer journey mapping, lead nurturing, and behaviour-based marketing campaigns
Strong knowledge of SEO, content optimisation, AI discoverability, and digital accessibility principles
Experience analysing campaign performance and applying insights to improve outcomes
Ability to develop and implement scalable frameworks, processes, and best practices
Strong stakeholder management and influencing skills
Experience working across multiple projects and priorities in a fast-paced environment
Excellent communication, collaboration, and mentoring capabilities
High attention to detail and commitment to quality
#LI-BR1
Together, as owners, let's turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you'll reach your full potential because...
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That's why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company's strategy and direction.
Your work creates value. You'll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You'll shape your career by joining a company built to grow and last. You'll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
Come join our team-one of the largest IT and business consulting services firms in the world.
